Sunday, 17 January 2010

Small business SEO webh design services

Phrase one business web design and SEO offer a range of Internet marketing services for both the large and small business, we have offices in Wiltshire and do not sub contract to other clients. All of our web design and business SEO services are done in house here in the UK.

Tuesday, 7 July 2009

Get to page one in Google

Getting to page one in Google takes time and effort in any SEO campaign, phrase one Internet marketing have an outstanding offer 'get to page one in Google within 6 months or your money back'

If your company does not achieve a page one position for your key phrase you don't pay! Even if they don't achieve that position and do achieve a high position it means you pay nothing and get lots of extra business due to your newly achieved high position!

page one in google

Tuesday, 30 December 2008

Web design and SEO in bath

We have managed to gain a high position in search engines for one of our clients in Btah, we conducted web design and SEO for the said company and managed to gain a first page position.http://web-marketing.blog.com/

Sunday, 21 December 2008

Inbound links

Recent opinion in a number of SEO forums seem to beleive that Google has reduced the importance of inbound links, and is placing more emphases on valuable content. I dont think this is the case, as am a firm on the opinion that Google rates both equally, inbound links from an external site indicates vauable content to another site as stated in Google webmaster forum. Dont beleive everything you read - inbound from relative content are valuable!

Quick hint brought to you by web design in Trowbridge and Bath other related web design and seo blog

Thursday, 25 September 2008

Small business marketing

DIY marketing – SEO and Fax

Consider DIY marketing through SEO and fax marketing! Cost effective option without spending a small fortune.

Within your marketing strategy do you concentrate on the traditional marketing methods like advertising in magazines, or on other high ranking websites etc? Have you considered, or do you invest in other areas that are more cost effective and bring a better return? Are you or your business missing out on valuable areas that could mean the difference between success and failure? Let me outline some cost effective and efficient strategies that may help you to achieve your aim of increased leads without paying for expensive advertising in magazines. In fact some of the methods described here can be carried out by you or your company / employees! Advertising in magazines and yellow directories costs your company a small fortune. There are other less expensive options that should be considered, that can gain you as much if not more custom.

Firstly I would like to explain how a fax marketing campaign can gain you more custom than an expensive advert in a monthly magazine Secondly, how to get your small business to the top 10 in a Google search for your key phrases.
Fax marketing

Most companies hate receiving unsolicited faxes – fact. It is annoying on a regular basis; the sender is using up all of your paper and line time! Scoundrels!! I must agree that I too hate these fax marketing techniques and get pretty upset every time the machine indicates another, more annoying than junk emails!
However, occasionally one prints’ that advertise a service that I am interested in, this fax is often filed away for future correspondence as the said companies’ services are interesting to my business. Most of the faxes I receive are irrelevant to my marketing strategy; however there are some that I do contact. These are normally those faxes sent from reputable marketing companies, occasionally I do ring and adopt the advertised services; the remainder go in file 13 (also known as the bin).

Let’s analyse that? On average it costs several hundred pounds to employ a professional fax marketing company to send out 20,000 – 30,000 faxes. If you’re chosen fax marketing company is targeting the right business audience (as a reliable company should do with its extensive database) you are sending faxes to people/companies that are more likely to adopt your services.

Stats suggest that when you target the right audience you will have a lead rate of 1 in 100; on average 1 company/person will contact you in 100 faxes sent. This equates to possible sales of your service to 200 new customers if 20,000 faxes were sent! For example your company offers ‘web design’ and the average price for your service is £1000 (average for 20 page static site) then you have a potential 200 new business leads equating to £200,000! It is cost effective and efficient marketing that often brings more custom than advertising in traditional media.

Although you will receive leads the downside is that a certain percentage of those receiving your fax may complain and a very small percentage will contact you and request that they receive no more or words to that effect!

Overall fax marketing is an extremely cost effective and an efficient means of delivering your services to a niche target audience.
DIY Search engine optimisation

Marketing comes in many forms, as explained above fax marketing is cost effective and one of the least used strategies, don’t let everyone know this or all will be adopting the method! Another area that is often seen as black art is search engine optimisation also known as SEO. Most small companies cannot afford to employ SEO companies to conduct their internet marketing due to the initial and monthly costs. You may think this is a black art that is best left to the pros? After reading this introduction and the other articles within my site you will soon realise that its not a difficult process only time consuming.

SEO facts in laymans terms

1. Secrets of SEO are based on what the search engine algorithms require to place your site high for a key phrase
2. You must have your key phrase within your meta tags, alt image tags and within the headlines and main text of your web page in the right density.
3. Once you have a site that conforms with Google guidelines then it is ready to promote.
4. Promotion comes in many forms including submission to search engines and gaining links through various means.
5. Links are amongst the most important factor, if for example you have submitted your website to a few hundred directories and swapped links with web sites of a similar content and carry on gaining links over a period of time your position in Google will increase until you gain a top 10 position i.e. on page one. It therefore stands to reason that you will get more custom, the whole process will not happen overnight but costs nothing but a little bit of time and effort on a bi-daily basis.

Promoting your company through fax marketing or DIY search engine optimisation is not rocket science, but methods that are cost effective and efficient within your marketing campaign.

I work for a company with a turnover of over £3,0000 and the only person employed for marketing, I have saved the said company over £500,000 in marketing revenue through conducting a marketing campaign on its behalf. You too can save money through some thought and appreciation of the strategies that are available to you.
If you enjoyed this article feel free to copy and paste it into your website retaining the links.

For more small business SEO search engine optimisation information visit small business SEO
More of my articles can be found within my web design Trowbridge bath warminster

Thursday, 10 January 2008

How to conduct basic optimisation

What is meant by an optimised page?

An page that has been optimised has been structured to rank well for a particular search phrase. Optimisation is achieved by inserting the phrase in certain areas of the HTML code and body text on a page. The optimisation process we use analyses of the front end (the areas seen by the Internet surfer) and the back end (hidden code)

What are meta tags?

Meta tags are groups of text that are not visible but are indexed by search engine spiders. These tags contain the title, description and list of relevant keywords. Once the search engines spider your site the information is used to give a site a position ar rank for a key phrase.
How can I get my site higher in a search engines? Search engines rate the relevance of a page by its content, links and tags. The mathematical algorithm used rates the relevance of each page. When a search engine spider visits your site it looks at many aspects including page text, links and meta tags. Although the algorithm they use is a closely guarded secret, through analysis we can discover the key areas of the top 10 websites for a certain phrase, the information can then be applied to your site. Once the changes are applied you should gain a higher position in a chosen search engine.

Why should I invest in an Optimisation report?

No one can guarantee a top 10 positions, but we can give you the information to get you there. If you do not optimize the content of your website with keywords in the right positions using the right density your site will not achieve its full potential.Examples of successful optimization using our reports can be seen by typing the following phrases into http://www.google.com/ - piling training or piling rigs for sale. You will notice that http://www.piling-equipment-ltd.com/ is within the first page for these phrases. The competition for these phrases in Google.com is 1,230,000. This position would not have been achieved without applying our optimization reports. This high position for that key phrase has increased the said company’s revenue by 40 %!

How to choose the right keywords?

Selection of the right key words/phrases is critical, you must use key phrases that your customer is likely to type into a search engine to find your site. They need to be relevant to your site and targeted, for example if your site is based upon ‘carp fishing holidays’ then that is the phrase we will run the report against. More people are using targeted phrases than ever before, some of this is due to the increasing amount of websites and competition for generic words or phrases. For example you are more likely to achieve a high position for ‘carp fishing holidays’ than you would for the keyword ‘fishing’ reason there are 135,000,000 to compete with – you only have 681,000 websites to compete against for ‘carp fishing holidays’ Consequently you have a greater chance of getting on the first page for ‘carp fishing holidays’ than for ‘fishing’

Is the report a ‘one off’ or will I need more?

A one of ‘one off’ report will assist you in achieving a high position, however in order to maintain that position or even improve upon it you should build a campaign. This is due to the changes in the way in which the search engines change their ranking programmes.

What should I do once I have adjusted my website as recommended within the report?
Once you have optimized your pages, you should submit your site to the search engines, the length of time it takes to see the results may be as much as 12 weeks. You should register your site with a minimum of the top 10 search engines as these have 90 % of traffic.
Why is my site is high in one search engine but not another?
Search engines use different criteria to gauge the site position for a search phrase. The manner in which their algorithms work is a closely guarded secret and are constantly updating their rules.

Do you recommend paying to get listed in search engines?

It is becoming more difficult to get listed in Yahoo with the free submission service and several other search engines have only paid listings. Getting listed in Yahoo and Looksmart is important as the listing will bring you custom but also is used by other search engines to rate the importance of your site., more information at web design near Bath Trowbridge Frome Devizes